BOSTON, May 2, 2012 – Dr. Hallowell has helped millions of people free themselves of the distractions and compulsions of ADHD. In this CrazyBusy iPhone app, he offers the same sound and accessible guidance for the culturally induced ADD experience we are all facing due to our demanding schedules and 24/7 on-call way-of-life.

The CrazyBusy app guides users to highlight areas in their lives that feel out of balance, i.e. they are spending too much time on things that are not important, or too little time on the things that are important to them. The CrazyBusy app analyzes and then summarizes these responses into Red, Yellow or Green categories, depending on the Return On Time Invested and Worth-It scores. Specific and customized suggestions are then offered based on the analysis. The basic app is free and the Pro version is available for $1.99 from iTunes (link here to Dr. Hallowell site). The Pro upgrade contains valuable resources, more in-depth content and personalized feedback, plus focus and productivity tools including a Gratitude Tracker and a timer plus stopwatch to help keep the mind focused for a specified amount of time.

Just as Jennifer Lawrence created the word Hecticity to describe the hype, excitement and electric frenzy surrounding the release of “The Hunger Games,” NY Times best selling author Dr. Edward M. Hallowell has created a vocabulary of his own to define our CrazyBusy lives.  Words such as Gemmelsmerch – a force that distracts us from what ever we are doing; Gigaguilt – the guilt we feel over missing something or disappointing someone; and Screensucking – wasted time engaging with any screen, help us identify and relate to this hectic, frantic modern world. CrazyBusy app users will begin to regulate the rush, gush and worry that confronts us every day, and come to terms with myths such as multi-tasking.

The iPhone app is available from iTunes. Content was written by Dr. Edward M. Hallowell based on his best selling book “CrazyBusy – Overstretched, Overbooked and About to Snap” and developed by Roble Ridge Software of Palo Alto, CA.  Additional information may be found at www.crazybusywithdrhallowell.com.

Edward Hallowell, M.D., Ed.D. (Honorary), is a child and adult psychiatrist and a leading authority in the field of ADHD. He is a NY Times bestselling author and a highly recognized public figure, appearing on numerous national television programs including Oprah, Dr. Oz, 20/20, Dr. Phil, 60 Minutes, and CNN. As an authority on a wide range of topics, Dr. Hallowell has been interviewed for numerous publications including The New York Times, USA Today, Newsweek, Time Magazine, U.S. News and World Report and provides informative and research driven talks that are tailored to almost any audience.